Kicks 96.7

The broadcaster delivers news and information alongside a variety of programming catering to a regional audience. The primary focus is on delivering local news, weather updates, and community event coverage. Alongside this, the station provides on-demand content from Leake Academy, and features a dedicated sports segment branded as 'CRUISIN’ 98'. The website also highlights local stories, including coverage of events like the TRIAD/Senior Citizens Day in Carthage, reports on legal matters such as DUI and marijuana possession charges, and weather forecasts predicting potential severe storms. The broadcaster also shares updates on gas prices and spotlights local achievements, such as the recognition of Kosciusko artist L.V. Hull in *The New York Times*. Recent coverage also includes the performance of the Leake Central High School boys powerlifting team at the South State meet, where they placed fourth overall and saw two team members secure individual titles. The station’s programming includes a morning show, 'B-MO in the MO’rning,' which is a regular feature. The website also directs listeners to 'CRUISIN’ 98' for sports-related content. Weather forecasts are provided regularly, with detailed predictions for the evening, Wednesday, and Wednesday night, including temperature ranges, cloud cover, and probabilities of precipitation. The website’s layout allows users to easily access news stories, weather information, and links to listen to the station's audio streams. Advertising opportunities are also promoted on the website, alongside a contact form for inquiries. While the website does not detail a comprehensive history of the broadcaster, it does highlight several recent milestones and achievements. The recognition of L.V. Hull, a Kosciusko artist, in *The New York Times* signifies the station’s commitment to showcasing local talent and celebrating community achievements. The coverage of the Leake Central High School boys powerlifting team’s performance at the South State meet further demonstrates the broadcaster’s dedication to supporting local schools and athletes. The reporting on TRIAD/Senior Citizens Day and other community events underscores the station's role in informing and connecting with the local population. The broadcaster offers multiple avenues for listeners to engage with its content. The website provides access to news stories, weather forecasts, and links to listen to the audio streams. A dedicated section allows users to submit news tips, while another provides information for potential advertisers. The website also displays current weather conditions, including temperature, humidity, dew point, and wind speed. A blood drive is also planned for March, demonstrating the station’s commitment to community involvement and providing information about important local initiatives.