WIBL FM 107.7 The Bull

The station provides a country music format, featuring both contemporary artists and established superstars. The broadcaster aims to deliver a blend of current hits and familiar favorites, catering to a broad audience of country music enthusiasts. A key element of the station's programming is a commitment to showcasing new music from today’s country artists alongside the biggest hits from the past. The station emphasizes its role as a community resource, expressing a dedication to the growth and prosperity of the local area. A notable claim is “20 In a Row,” indicating a continuous block of country music programming. The station also promotes local businesses through “Steals & Deals,” offering discounted gift certificates to participating establishments. The station’s programming includes several recurring features and hosted segments. “Afternoon Rush Hour Trivia” with Chris Murphy takes place weekdays at 4:15 PM, offering listeners the opportunity to win gift cards to Gill Street Sports Bar & Restaurant. “Jim Bob’s Tequila Tuesdays” is a podcast hosted by El Bandido, released every Tuesday. The broadcaster also offers a “Weather Text Club” allowing listeners to receive weather updates via text message. A promotional feature, “Harvest Moon Steals & Deals,” provides discounted admission packages to Harvest Moon, including popcorn and soda. Currently, the station is promoting a contest to win a $25 gift card to Gill Street. The station also features “20 In A Row” programming, which plays continuously from 12:00 AM to 5:00 AM. The station’s history is characterized by its consistent commitment to country music programming and community engagement. The broadcaster has established itself as a prominent choice for country music listeners in the area. The “20 In a Row” programming block is a long-standing feature, emphasizing the station’s dedication to continuous country music playback. The station actively participates in local fundraising events, such as the FFA fundraising dinner for Normal West and Normal Community High Schools. The broadcaster also fosters connections with the community through initiatives like “The Bull On The Streets” and “The Bull Mobile App,” encouraging listener interaction and participation. The station provides a live audio stream accessible through its website and mobile app. Listeners can also join the “Bull Nation Email Club” and receive text message updates through the “Weather Text Club.” The broadcaster utilizes social media platforms, including Facebook, Instagram, and Twitter, to connect with listeners and share information about contests, events, and promotions. The website also features a “Links” section, directing visitors to resources such as the “E-club” and “Steal & Deals” offerings. The station also offers opportunities for employment, with postings for Sales Account Executives.