94.9 FM The Surf

The station broadcasts a format centered on Beach Music and Classic Hits, positioning itself as a purveyor of both contemporary Carolina Beach Music and nostalgic selections from the past. The broadcaster aims to provide listeners with a blend of current favorites and cherished memories, emphasizing its role in preserving and promoting the unique sounds associated with the region’s beach culture. The station’s identity is deeply intertwined with the local music scene, explicitly identifying itself as “Carolina’s #1 Beach Music Station.” It is presented as a source for “shag” music, a descriptor indicating a particular style of dance closely linked to the region’s musical heritage. The station also highlights its commitment to playing a variety of oldies, further expanding the breadth of its musical offerings. The station operates 24 hours a day, delivering a continuous stream of music. While specific show names or host information is not provided on the website, the page does feature a section dedicated to “DJs and Artists” heard on the air. Listeners can access the station’s programming through a live music stream, accessible online. A mobile application is also available for listeners who prefer to access the station on the go. The broadcaster’s physical location is described as being “in the heart of Ocean Drive, the beach music and shag capital of the world.” A studio/contest phone number, 843-663-9490, is provided for listener interaction. The broadcaster holds a significant position within the local community, serving as the “official radio station of SOS, Society of Stranders.” This affiliation suggests a close relationship with a prominent organization involved in the preservation and promotion of beach music and shag dance. The station’s branding emphasizes its local importance, declaring itself as “King of the Beach,” a title that underscores its perceived dominance within the regional music scene. The website also offers information regarding advertising opportunities, suggesting a focus on supporting local businesses and boosting sales. The station is accessible through multiple channels, including a live online stream and a dedicated mobile application. The broadcaster’s physical address is listed as 98 North Ocean Blvd. Suite 3, North Myrtle Beach, SC 29582. The website’s design and maintenance are attributed to Leading Edge. Copyright information indicates the station is owned and operated by “the station The Surf,” with all rights reserved. The website provides a portal for listeners to explore the station's music, events, sponsors, and contact information, reinforcing its commitment to community engagement and accessibility.