WLVL FM 105.3

The broadcaster provides programming intended to inform and entertain residents, with a focus on serving Niagara County. The station’s content includes local news updates, discussions of community issues, and sports talk programming. A key element of the offering is the promotion of deals and offers from local businesses through a feature called “Dial A Deal,” which airs live on Saturdays from 7:00 AM to 10:00 AM. Recent news coverage included a report on a sewer main break in Olcott Harbor and the subsequent containment efforts. The station aims to be a comprehensive source of information and entertainment for the local community, offering a mix of news, talk, and promotional content. The station’s weekday programming schedule features several live shows. Mornings begin with “Wake Up Niagara with Eric and Hank,” airing from 6:00 AM to 9:00 AM. Following this, “The Brian Kilmeade Show” broadcasts live from 10:00 AM to 12:00 PM. “The Dana Show” is then live from 12:00 PM to 3:00 PM, and “The Ramsey Show” airs live from 3:00 PM to 6:00 PM. Listeners can also engage with the station directly by texting the studio line at 716-433-1433. The station also provides live coverage on weekends. The broadcaster is described as locally owned and operated. The website indicates a commitment to community engagement and providing a platform for local businesses. It also highlights award-winning game coverage, suggesting a history of excellence in sports broadcasting. The station’s public file, EEO information, and FCC applications are accessible online, demonstrating a commitment to transparency and regulatory compliance. The broadcaster is owned by Kenmore Broadcasting Inc. and utilizes technology from Envisionwise. The station offers live streaming capabilities accessible via smart devices, with users able to initiate playback by simply saying “Play WLVL.” The broadcaster encourages community participation by inviting submissions for on-air consideration. Information regarding employment opportunities, advertising options, and contact details are readily available on the website. The station also provides access to its privacy policy, terms of service, cookie policy, and privacy settings, demonstrating a commitment to user data protection and transparency.