KUPI FM 99.1

A commercial FM station broadcasting at 99.1 MHz, branded as "99 KUPI" with a country music format. The station is owned and operated by Sand Hill Media and is simulcast on two translator frequencies: KQPI at 99.5 MHz in Aberdeen, Idaho, and KUPY at 99.9 MHz in Sugar City, Idaho, extending its reach across the eastern Idaho region. The station traces its origins to 1975 when it signed on at 94.3 MHz under the call sign KADQ. After several ownership changes, Sand Hill Media acquired it in 2001 for $1.2 million. The station briefly operated as a contemporary hit radio outlet called Sunny 94.3 before a regional frequency shuffle in 2011 moved the country music programming to 99.1 MHz. The call sign KUPI-FM was retained at that frequency as part of the shuffle, which involved dozens of stations across the Mountain West. The current country music branding has been in place since that reorganization, making it one of the primary country music outlets in the Idaho Falls radio market.