KCWD

The station broadcasts a classic hits format, specializing in rock & roll music primarily from the 1960s and 1970s, with a selection of tracks from the early 1980s. The music selection aims to appeal to an adult demographic, specifically targeting individuals aged 35-64, with a core focus on those between 40 and 55 years old. The broadcaster features well-known artists such as The Beatles, The Rolling Stones, Creedence Clearwater Revival, The Beach Boys, and Motown artists. Additional artists included in the playlist are The Eagles, Rod Stewart, Elton John, and Stevie Wonder. The station emphasizes a contemporary feel, aiming to provide upbeat and positive listening experience. The programming incorporates discussion of current events and timely topics alongside the music, delivered by personalities described as upbeat and fun. The station’s programming includes various features, such as “Kool Deals,” “Pet Patrol,” and a “Bargain Line.” A “Sports” segment is also offered. The website provides contact information for the studio (870-743-9696) and a toll-free number (866-853-5293). The station also offers “Email Alerts” for listeners who wish to stay informed about announcements and cancellations. Further features include “Concerts & Events” listings and “Special Messages.” The broadcaster also maintains a presence on Facebook, encouraging listeners to follow the station on the platform. The station is operated by Harrison Radio Stations, Inc. and is located at 600 South Pine Street. The website indicates the station is licensed as 96.1 FM. The broadcaster’s physical address is listed, along with a phone number and email address for inquiries. The website also includes links to EEO (Equal Employment Opportunity) information and details about employment opportunities. The station also provides information regarding advertising opportunities. A copyright notice indicates the current year as 2026. The station broadcasts live and offers listeners the opportunity to access the audio stream online. The website provides a link to “Listen Live.” The station also engages with the community through features like “Pet Patrol” and the “Bargain Line.” The broadcaster also provides a weather forecast for the local area. The station's commitment to community involvement is further demonstrated through the inclusion of a “Public Information” section on the website.