WYYD New Country 107.9

The station broadcasts a Contemporary Country music format, serving as a key source of new country music for listeners. The broadcaster features a selection of current top songs, including tracks by artists such as Morgan Wallen (“I Ain’t Comin’ Back”), Bailey Zimmerman (“Chevy Silverado”), and Old Dominion (“Old Dominion”). The website highlights recently played tracks, indicating a focus on current hits within the country music genre. The station also provides news updates and entertainment-related content, including coverage of events and celebrity news. The website’s content suggests a commitment to providing listeners with a blend of music and related information within the country music sphere. The programming schedule includes a variety of shows and segments. Notably, “The Bobby Bones Show” is featured, alongside “Around Town,” and “Bobby Bones Presents: The BobbyCast.” A segment called “After MidNite with Granger Smith” is also a regular feature. The station also airs podcasts, such as “The 9941 Podcast.” Beyond regularly scheduled programming, the broadcaster offers opportunities for listener engagement, such as sharing favorite moments from a cruise and participating in discussions, as evidenced by segments like “TUES PT 2: Would Amy Date A Guy With This Characteristic?” and “TELL ME SOMETHING GOOD.” The station also provides a platform for discussing current events, as seen in segments like “Tuesday Reviews Day.” The broadcaster is identified as “Roanoke/Lynchburg’s New Country,” suggesting a regional presence and a commitment to providing a contemporary country music experience for that area. The website promotes several upcoming events, including the “COOKOUT 400” at Martinsville Speedway, a trip to the iHeartRadio Music Awards in Los Angeles, a concert featuring ZZ TOP & DWIGHT YOAKAM at a local amphitheater, and a Luke Combs concert at Scott Stadium. The station also advertises events such as Martin's Downtown St. Pat's Street Party and Green Envy's St. Paddy's Party at Dr Pepper Park, as well as a concert featuring Filter, Finger Eleven, and Local H at the Salem Civic Center. These promotions indicate the station's involvement in community events and its role in promoting local entertainment. The station utilizes its website to engage with listeners and provide information about contests and promotions. These include opportunities to win tickets to various events and a trip to the iHeartRadio Music Awards. The website also features content such as Ashley Cooke’s reaction to a cameo on a television show, and updates on artists like Luke Bryan and Carrie Underwood. Listeners are encouraged to share their experiences and opinions through online platforms, fostering a sense of community. The website also provides information about airline industry news and other topical discussions, demonstrating a broader scope of content beyond music and entertainment.