Sonorama Radio 96.7 FM

Founded in May 1968, this broadcaster is one of the longest-operating radio stations in Peru's central highlands. The founders, Isidora Guevara Galarza and Guido Humberto Barreto Rivera, established the station as a regional voice, and its influence grew steadily through the following decades. A sister station, Radio Variedades, was launched in 1982 and rebranded as Sonorama FM in 1983, and by 1986 the combined operation had become the most popular radio outlet in the city. The current programming format centres on classic hits under the slogan 'Sólo clásicos!' (Only classics!), delivering a curated rotation of well-known songs from multiple eras alongside news reporting, sports coverage, and analytical commentary. Historical programmes such as El telefonito musical and El Club de los Datsuns helped define the station's identity during its formative years, and the editorial approach continues to balance entertainment with informational content. The station's stated mission emphasises providing a unique listening experience that enriches the lives of its audience, maintaining professional standards while adapting to modern technology. A mobile application available on the Google Play Store extends access beyond the FM signal, and the website offers sections for news, programming details, and audience interaction. Active social media presences on Facebook, Instagram, and YouTube supplement the broadcast and digital platforms, while the station's commitment to preserving its founders' legacy informs an editorial culture that values community connection alongside journalistic professionalism.