Rumba 88.9 FM

Rumba 88.9 FM, also known as Rumba Stereo, is the leading tropical and youth radio station in central Ecuador, broadcasting from Ambato. With the slogan "Tan latina como tu sangre" (As Latin as your blood), the station features the hottest tropical music 24/7, specializing in salsa, merengue, bachata, reggaetón, cumbia, and other Latin American rhythms. Part of Grupo Radial Continental, Rumba 88.9 FM offers popular programs including Barrio Latino, Clásicos Rumberos, El Break, El Receso, Noche de Rumba, Rumba Hits, Rumba Mix, and Xtasis, serving the Tungurahua region with the best in Latin tropical music.