Qingdao RGD Traffic Channel

The station operates as a traffic and lifestyle broadcaster, serving a demographic of educated, younger drivers and working professionals. Its core mission is to focus on traffic updates while also providing a platform for lifestyle content and information relevant to the daily lives of its listeners. The broadcaster aims to be a primary media resource for citizens' transportation needs and overall lifestyle choices, striving to be the leading radio brand in its market. The station’s content is distributed through its website, mobile application “Hai Mi FM,” and various online platforms, alongside traditional radio broadcasting. It emphasizes a blend of professional traffic reporting, entertainment, and community engagement. The station's programming includes a diverse range of shows catering to various interests. Morning and evening commute times are served by “Hello Evening Peak,” while “Traffic Hotline” provides real-time traffic updates. Other notable programs include “E Search Super Fun,” “Need You,” “News Express,” “News at Seven,” “Live at 897,” “Real Estate Club,” “Old Times of the local area,” “Little Seven’s Happy Travel,” “2+1 Growth Academy,” “897 Life Style,” “Pop Classics,” “Food Duo,” and “Dynamic the local area.” Hosts contributing to the station’s programming include Qiu Lei, Jiang Jun, Bai Yan, Ji Hui, Hu Yang, Han Jing, Zhang Tian, Ze Jia, Zhou Yan, Da Lu, Liu Yi, Chen Meng, Fu Ying, Shi Nan, Yu Ting, Li Zhong, He Ying, Shu Chang, Hai Tao, Man Li, and Liu Yi. The station also features “the local area Release,” “Online Public Courses,” and “Little Tour of the local area.” The broadcaster has achieved several milestones and recognitions. The morning and evening program teams have been awarded the title of “Excellent News Team” by the municipal government. The station has also launched a new mobile client application, “Hai Mi FM,” and has consistently been recognized as a “Top 10 City Radio Traffic Frequency.” The broadcaster has participated in the “Forty Cities Interview Reporting Departure Ceremony.” The station is part of a larger network, the local area Network Radio and Television Station, which includes the “Love the local area” mobile client. The station holds several licenses and permits including an Information Network Transmission Program License, an Internet News Information Service License, and an AVSP certificate, demonstrating its commitment to legal and regulated broadcasting practices. The station utilizes a variety of platforms for distribution, including its website and the “Hai Mi FM” mobile application. It maintains a presence on social media and collaborates with the country Unicom the local area Branch. The broadcaster is committed to providing a comprehensive information service, encompassing traffic updates, lifestyle content, and community engagement. It operates under the local area Radio and Television Station and emphasizes adherence to copyright regulations and disclaimers. The station’s website also provides access to online courses and a variety of other content including news, video, television and radio live streams, and program archives.