LRF 780 Radio Argentina FM 97.9

The broadcaster specializes in folklore music and music from the Litoral region, offering a comprehensive selection of national music. The station’s programming focuses entirely on folk music genres rooted in the nation’s cultural heritage. It provides listeners with a continuous stream of music representing diverse regional styles. The broadcaster aims to deliver this musical offering to a global audience, operating continuously for 24 hours. The station’s programming includes 24-hour continuous music playback, representing all regions of the nation. It was founded in 1999 by Tomas Moral and Griselda Botello. The initial impetus for the station's creation stemmed from a lack of continuous programming dedicated to national folk music within the local radio landscape. The website features a Facebook page for audience engagement and a chat function for listener interaction. A gallery of photographs and videos showcasing local scenery is also available on the website. The broadcaster was established on October 2, 1999, to fill a void in the existing radio spectrum. Prior to its founding, there was no station providing 24-hour coverage of national folk music. The founders, Tomas Moral and Griselda Botello, recognized the need for a platform to showcase the full spectrum of folk music genres. The station’s inception marked a significant moment in the local media environment, providing a dedicated space for this specific musical style. The station maintains an online presence, allowing listeners to tune in from anywhere in the world. It encourages audience participation through its Facebook page and online chat feature. The website also provides a visual representation of the local environment with a photo and video gallery. The station’s commitment to folklore music and its 24-hour broadcasting schedule distinguish it as a unique offering within the media landscape.