WCCW FM 107.5

Originally established as an AM station in 1960, this facility became part of a significant expansion in local radio when an FM sister station launched in 1967, marking the market's first late-night broadcast signal at the time. Operating through decades of format evolution, the station began with middle-of-the-road programming before transitioning to include contemporary Top 40 content aimed at younger audiences in the late 1960s. This shift represented Northwest Michigan's first truly contemporary radio format during its afternoon dayparts. The operation has benefited from ownership by a regional broadcasting group whose leadership traces back to partnerships established in the 1940s, creating a multi-generational commitment to local broadcasting. Historical programming included modern rock offerings during late-night hours and featured distinctive personalities who shaped the station's on-air identity. The station has maintained its position within a broader portfolio of radio properties serving the northern Michigan market.