Rumba 106.5

A Spanish-language radio station serving the Tampa Bay region of Florida with a format described as hits and variety — a mix of current Latin popular music across reggaeton, Latin pop, and urban genres. The station is affiliated with the iHeartRadio network and broadcasts on multiple frequencies to extend coverage across the metro area. Programming includes the nationally syndicated Enrique Santos Show, which features interviews with Latin music artists, celebrities, and cultural figures. Regular on-air personalities include bilingual hosts who address both entertainment news and community-relevant topics. The station's playlist reflects current chart activity in Latin music, with recent airplay including tracks from artists such as Bad Bunny, Myke Towers, and Tego Calderón — figures associated with the Puerto Rican and broader Caribbean urban music tradition. The station participates in charitable initiatives including donation-matching campaigns in partnership with educational platforms, reflecting its engagement with the South Florida Hispanic community beyond strictly musical programming.