My FM 96.1 WHNN

A 96.1 FM adult contemporary radio station owned by Cumulus Media, serving the Saginaw, Bay City, Midland, and Flint markets of Michigan. The station has a notable broadcasting history that dates to November 1, 1947, when it signed on as WBCM-FM, making it one of Michigan's pioneer FM stations. Through the 1960s and early 1970s, the station carried a beautiful music format before transitioning to Top 40 in 1973 under the WHNN callsign and the branding "Super Win." The format evolved through album-oriented rock from 1976 until 1981, when ownership pivoted to adult contemporary despite strong ratings, citing advertising market conditions. Under the adult contemporary format, the station built a loyal regional audience over several decades. Its studios are located on Champagne Drive South in Saginaw, while its transmitter sits on Dutcher Road in Tuscola County. The station shares its tower with WUCX-FM (90.1 MHz), a Central Michigan University and Delta College-operated NPR member station. Current programming features morning personality Rachel Geddes and a mix of contemporary music, contests, and community content.